I have joined the Hunter Centre of Entrepreneurship in 2019, as Senior Lecturer and Director of Knowledge Exchange. Previously, I used to work for Aston Business School as Senior Lecturer and Impact Champion. In the past, I was a visiting research fellow at Said Business School, University of Oxford.

I am passionate about academic impact and engaged research which helps individuals, organisations and the wider society. My field of research is Strategy Process, within this field I specialise on foresight, uncertainty and I have special interest on strategy tools and particularly scenario planning. I am mostly a qualitative researcher using interviews, case studies and ethnographic data. 

In my quest for academic impact, I have delivered a great number of executive education programmes on strategic management, scenario planning and entrepreneurial growth, to a variety of companies. I have worked both with large MNEs and SMEs on their strategy and growth journeys.

I am co-organising the Scenario Planning and Foresight conferences (joined events between BAM and ORSUK). And I am in the editorial board of Futures & Foresight Science.

I am keen to supervise doctorate students on topics related to my research expertise.

Strategy Process

Foresight

Perceived Uncertainty

Scenario Planning

Strategy Tools

Sensemaking

Strategic Management

Scenario Planning

Entrepreneurial Growth Strategy 

Business Modelling