Projects per year
Projects
- 2 Finished
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EFFECTIVE EXPORTING - CRITICAL SUCCESS FACTORS ASSOCIATED WITH EFFECTIVE EXPORT PERFORMANCE THROUGH AN ANALYSIS OF SUCCESSFUL PRACTICE
Pyper, K. & Baker, M.
1/06/16 → 18/06/18
Project: Research
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Scottish ESRC Doctoral Training Centre DTG 2011 | Pyper, Keith
Gounaris, S., Gounaris, S., Doherty, A. M., Wilson, A. & Pyper, K.
ESRC (Economic and Social Research Council)
1/10/13 → 11/05/18
Project: Research Studentship - Internally Allocated
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A contingency-based approach to the nexus between international strategic brand management and export performance
Pyper, K., Doherty, A. M., Gounaris, S. & Wilson, A., 1 Apr 2022, (Accepted/In press) In: Journal of Business Research. p. 1-48 48 p.Research output: Contribution to journal › Article › peer-review
Open Access -
Employing brand governance mechanisms with export channel partners: what are the performance consequences and contingent effects?
Pyper, K. & Doherty, A. M., 13 Feb 2022, (Accepted/In press) In: International Business Review. 49 p.Research output: Contribution to journal › Article › peer-review
Thesis
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Investigating the impact of strategic brand management on export performance in the B2B context
Author: Pyper, K., 11 May 2018Supervisor: Gounaris, S. (Supervisor) & Wilson, A. (Supervisor)
Student thesis: Doctoral Thesis
Activities
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International Marketing Review (Journal)
Keith Pyper (Peer reviewer)
11 Dec 2020 → 2022Activity: Publication peer-review and editorial work types › Journal peer review
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Brexit test for UK’s top exporters and innovators
Keith Pyper (Recipient) & Michael Baker (Recipient)
21 Apr 2017Activity: Other activity types › Types of Public engagement and outreach - Media article or participation