Projects per year
- 2 Finished
EFFECTIVE EXPORTING - CRITICAL SUCCESS FACTORS ASSOCIATED WITH EFFECTIVE EXPORT PERFORMANCE THROUGH AN ANALYSIS OF SUCCESSFUL PRACTICE
Pyper, K. & Baker, M.
1/06/16 → 18/06/18
A contingency-based approach to the nexus between international strategic brand management and export performancePyper, K., Doherty, A. M., Gounaris, S. & Wilson, A., 1 Apr 2022, (Accepted/In press) In: Journal of Business Research. p. 1-48 48 p.
Research output: Contribution to journal › Article › peer-reviewOpen Access
Employing brand governance mechanisms with export channel partners: what are the performance consequences and contingent effects?Pyper, K. & Doherty, A. M., 13 Feb 2022, (Accepted/In press) In: International Business Review. 49 p.
Research output: Contribution to journal › Article › peer-review
Pyper, K., 11 May 2018
Student thesis: Doctoral Thesis