Minerva S.A.: Developing an International Marketing Strategy using the Global Marketing Management System Online (Company situation analysis, global market search-selecting country markets, in-depth market analysis, entry strategy & marketing plan)

Karampela, Maria (Academic)

Marketing

Project: Projects from Previous Employment

1 Invited talk

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The use of the Global Marketing Management System Online as a tool for the development of an International Marketing Strategy
Maria Karampela (Invited speaker)
2010
Activity: Talk or presentation types › Invited talk