A new planning tool: the tourism opportunity spectrum

R. Butler, L. Waldbrook

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    This article presents a new planning tool for natural resource-based tourism development, the Tourism Opportunity Spectrum. It is based on Clarke and Stankey's (1979) Recreation Opportunity Spectrum and presents a framework for tourism development incorporating factors of accessibility (both transportation and marketing channels), characteristics of tourism infrastructure, degrees of social interaction (host/guest, crowding), other nonadventure uses, acceptability of regimentation. The responsibility for these factors under the TOS is discussed and its use is illustrated using examples from Canada's Western Arctic.
    Original languageEnglish
    Pages (from-to)25-36
    Number of pages11
    JournalJournal of Tourism and Cultural Change
    Publication statusPublished - 2003


    • tourism
    • transportation
    • marketing
    • hospitality industry

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