Changing speeding behaviour in Scotland: an evaluation of the 'Foolsspeed' campaign

Martine Stead, Douglas Eadie, A.M. Mackintosh, A.M. Stead, S.K. Tagg

Research output: Book/ReportBook


To establish how well the Foolspeed campaign communicated with speeding drivers. Findings indicate that the advertising approach was associated with changing both attitudes & beliefs towards speeding.
Original languageEnglish
Place of PublicationEdinburgh
Number of pages117
Publication statusPublished - 1 Oct 2002


  • speeding
  • behaviour
  • scotland
  • evaluation
  • foolsspeed campaign

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