Communication of price increases: how can negative consumer reactions be reduced?

H. Evanschitzky, David Woisetschläger

Research output: Contribution to conferencePaper

Abstract

This paper examines price increases and how negative consumer reactions can be reduced.
Original languageEnglish
Publication statusPublished - 2008
Event2008 AMA Winter Educators' Conference - Austin, United States
Duration: 15 Feb 200818 Feb 2008
https://archive.ama.org/archive/Community/ARC/Pages/Connections/Conferences/Proceedings.aspx

Conference

Conference2008 AMA Winter Educators' Conference
Country/TerritoryUnited States
CityAustin
Period15/02/0818/02/08
Internet address

Keywords

  • communication price increase
  • consumer reactions

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