Customer experience and customer value: determining the link in B2B settings

Moira Clark, Fred Lemke, Hugh Wilson, Emma Macdonald

Research output: Contribution to conference › Abstract › peer-review

Abstract

This presentation looks at customer experience and customer value and determining the link in B2B settings

Original language	English
Publication status	Published - Sep 2011
Event	19th International Colloquium in Relationship Marketing - Rochester, United States Duration: 27 Sep 2011 → 30 Sep 2011

Conference	19th International Colloquium in Relationship Marketing
Country/Territory	United States
City	Rochester
Period	27/09/11 → 30/09/11

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title = "Customer experience and customer value: determining the link in B2B settings",

abstract = "This presentation looks at customer experience and customer value and determining the link in B2B settings",

keywords = "customer experience, value creation, business-to-business, b2b",

author = "Moira Clark and Fred Lemke and Hugh Wilson and Emma Macdonald",

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language = "English",

note = "19th International Colloquium in Relationship Marketing ; Conference date: 27-09-2011 Through 30-09-2011",

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T2 - 19th International Colloquium in Relationship Marketing

AU - Clark, Moira

AU - Lemke, Fred

AU - Wilson, Hugh

AU - Macdonald, Emma

PY - 2011/9

Y1 - 2011/9

N2 - This presentation looks at customer experience and customer value and determining the link in B2B settings

AB - This presentation looks at customer experience and customer value and determining the link in B2B settings

KW - customer experience

KW - value creation

KW - business-to-business

KW - b2b

UR - http://icrm2011.com/

M3 - Abstract

Y2 - 27 September 2011 through 30 September 2011

ER -