Digital Marketing Fundamentals 4th Edition

Research output: Book/ReportBook

Abstract

Digital Marketing Fundamentals is a leading online digital marketing textbook providing marketing professionals up to date learning on the digital marketing environment, developing a digital strategy, key developments in social media, search marketing, email, content, mobile and the customer experience. The online text is updated at least once yearly and responds to developments and emerging technologies impacting marketers.
Original languageEnglish
Edition4th
Publication statusPublished - 1 Jul 2021

Keywords

  • digital marketing
  • digital strategy
  • social media
  • marketing technologies
  • digital customer experience

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