First impressions: how search engine results contextualise digital identities

Ian Ruthven, Caroline Clews, Wajihah Haji Md Dali

Research output: Chapter in Book/Report/Conference proceedingConference contribution book


In this paper, we explore how the results of a person search can provide a context for making judgments about other people. Exploring the new aggregated method of search results presentation, we describe two simulated studies to cast light on whether the results from an aggregated search can change opinions on another person. We show that information presentations can modify opinions on a person we do not know but it is far harder to change existing opinions.
Original languageEnglish
Title of host publicationProceedings of the 3rd Information Interaction in Context Symposium (IIiX 2010)
Place of PublicationNew York
Number of pages6
Publication statusPublished - 2010
EventThird Symposium on Information Interaction in Context Symposium - Heldrich Hotel, New Brunswick, United States
Duration: 18 Aug 201021 Aug 2010


ConferenceThird Symposium on Information Interaction in Context Symposium
Abbreviated titleIIiX '10
Country/TerritoryUnited States
CityNew Brunswick


  • information retrieval
  • person search
  • digital identities
  • human factors
  • search engines
  • internet

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