Gender and emotion in tourism: do men and women tour leaders differ in their performance of emotional labour?

Florence Yim, Catherine Cheung, Tom Baum

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This study aims to explore the extent of gender differences among Chinese tour leaders’ roles and the relationship of such differences to emotional labour, perceived organisational support and perceived supervisor support. The findings revealed surface acting and deep acting to be the two major strategies of emotional labour. Gender difference is found in performing surface acting strategies. Further analysis of gender differences showed that women tour leaders perform better with more care from organisation and rewards. Men tour leaders perform better with more supervisors’ care, concern, recognition and appreciation; and job training and facilitation.
Original languageEnglish
JournalJournal of China Tourism Research
Publication statusAccepted/In press - 28 Aug 2018


  • emotional labour
  • deep acting
  • surface acting
  • perceived organisational support
  • perceived supervisor support
  • role performance

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