Green supply chain practices as a consequence of the green bullwhip effect: understanding the relationship

Bruno Michel Roman Pais Seles, Ana Beatriz Lopes de Sousa Jabbour, Rosa Maria Dangelico, Charbel José Chiappetta Jabbour

Research output: Chapter in Book/Report/Conference proceedingConference contribution book

110 Downloads (Pure)


This article aimed to understand and analyze how different institutional pressures created by different stakeholders tend to promote the green bullwhip effect and consequent adoption of green supply chain management practices across a supply chain. Based on case study methodology, the relationship between a focal company in the automotive battery supply chain in Brazil and its primary stakeholders was analysed.
Original languageEnglish
Title of host publication3rd International Conference on Green Supply Chain
Place of PublicationLondon
Number of pages5
Publication statusPublished - 10 Jul 2016
Event3rd International Conference on Green Supply Chain - Loughborough University, London, United Kingdom
Duration: 10 Jul 201613 Jul 2016


Conference3rd International Conference on Green Supply Chain
Abbreviated titleGSC'16
Country/TerritoryUnited Kingdom


  • green bullwhip effect
  • green supply chain management
  • emerging economy

Cite this