Abstract
This editorial discusses MNEs' entry and operational strategies in transitional and emerging markets.
Original language | English |
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Pages (from-to) | 157-163 |
Number of pages | 7 |
Journal | Journal of East West Business |
Volume | 15 |
Issue number | 3/4 |
Early online date | 9 Dec 2009 |
DOIs | |
Publication status | Published - 2009 |
Keywords
- multinational enterprises
- operational strategy
- emerging markets