Access to external knowledge to accelerate innovation is becoming a key business process as firms continue to recognize the importance of going beyond their boundaries when advancing products and services. This chapter considers the increasingly important case of technology-driven service innovation in the context of crowdsourcing for innovation. Drawing on an in-depth crowdsourcing for innovation project, this chapter analyzes the development of service innovation with the crowd. The data is anchored and grounded in observations, interviews, workshops, and an online idea platform. We contribute to an acknowledged aspect, neglected in the literature, understanding how small and mediumsized enterprises (SMEs) actually use crowds in service innovation, when moving from a product-based to service-based business.
|Title of host publication||Researching Open Innovation In SMEs|
|Place of Publication||New Jersey|
|Publisher||World Scientific Publishing Co. Pte Ltd|
|Number of pages||31|
|Publication status||Published - 13 Apr 2018|
- open innovation
- business models