Investigating the influence of values on consumers’ perceptions of brand personality

Maria Karampela

Research output: Contribution to conferenceSpeech

Abstract

This speech discussed investigating the influence of values on consumers’ perceptions of brand personality. It was presented at the 2012 PhD Day in the University of Edinburgh Business School.
Original languageEnglish
Publication statusUnpublished - 2012
EventPhD Day in the University of Edinburgh Business School - Edinburgh, United Kingdom
Duration: 18 May 2012 → …

Other

OtherPhD Day in the University of Edinburgh Business School
Country/TerritoryUnited Kingdom
CityEdinburgh
Period18/05/12 → …

Keywords

  • consumer perceptions
  • brand perceptions
  • brand personality

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