Markets are trading zones: on the material, cultural and interpretive dimensions of market encounters

John Finch, Susi Geiger

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)


The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike. By re-establishing the connection between the two, this book examines the argument that marketing produces markets: marketing practices and theories play a very significant role in the production of markets and the kinds of entities and phenomena that populate markets.
Original languageEnglish
Title of host publicationReconnecting Markets to Marketing
EditorsLuis Araujo, John Finch, Hans Kjellberg
Place of PublicationOxford
PublisherOxford University Press
Number of pages21
ISBN (Print)978-0-19-957806-1
Publication statusPublished - Dec 2010


  • markets
  • trading zones

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