Purchasing package holidays through shop-at-home television programs: an analysis of consumer's consumption motives

G. Walsh, K.P. Gwinner

Research output: Contribution to journal › Article › peer-review

6 Citations (Scopus)

Abstract

This paper examines the reasons why consumers purchase package holidays through shop-at-home television programs.

Original language	English
Pages (from-to)	111-128
Number of pages	17
Journal	Journal of Vacation Marketing
Volume	15
Issue number	2
Publication status	Published - 2009

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