Retailer-supplier relationships and the evolution of marketing: two food industry case studies

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Uses two case studies to examine how changing market structures in food supply chains have affected the nature of collaboration between retailer and supplier. Looks at the implications for the nature of marketing as a management function and as an area of study. Concludes with a discussion of the implications of closer supply chain relationships for industry profitability.
Original languageEnglish
Pages (from-to)7-16
Number of pages10
JournalInternational Journal of Retail and Distribution Management
Issue number7
Publication statusPublished - 1995


  • food industry
  • supply chain
  • supplier relations
  • marketing

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