The novelty perspectives framework: a new conceptualisation of novelty for cognitive design studies

Laura Hay, Alexander Duffy, Madeleine Grealy

Research output: Contribution to journalConference Contributionpeer-review

2 Citations (Scopus)
7 Downloads (Pure)


Two approaches may be applied to gain a view on the cognitive mechanisms involved in creative design ideation: (1) protocol analysis, where the designer verbally reports their processing and inferences are made about cognition based on the resulting protocols; and (2) output-based experiments, where performance metrics linked to some aspect of processing are evaluated and observations are made about cognition based on the results (Hay et al., 2017a). The former approach has been applied prolifically since the inception of design research in the late 1960s, but has been criticised for its subjectivity and unsuitability for studyinglarge samples. Accordingly, controlled output-based approaches, which are characteristic of the behavioural experiments conducted by cognitive psychologists, have seen increasing application in recent years (Dinar et al., 2015).
Original languageEnglish
Pages (from-to)389-398
Number of pages9
JournalProceedings of the Design Society: International Conference on Engineering Design
Issue number1
Early online date26 Jul 2019
Publication statusPublished - 31 Jul 2019
Event22nd International Conference on Engineering Design: Responsible Design for our Future - Delft University of Technology, Delft, Netherlands
Duration: 5 Aug 20198 Aug 2019
Conference number: 22


  • design
  • design novelty
  • product design engineering
  • novelty assessment
  • novelty metrics
  • novelty perception
  • design cognition
  • creativity
  • evaluation

Cite this