This paper examines the concept of material consumption culture in the Moslem world. It differentiates between institutionalized religion and religion as culture, contests the portrayal of Islam as a dogmatic ideological system, and concludes that in their profane consumption practices, Moslems interpret the sacred (Islamic guidelines) in multiple ways.
|Number of pages||3|
|Journal||Advances in Consumer Research|
|Publication status||Published - 2011|
- Islamic marketing
- Islamic consumption
- consumption culture
- Islamic culture