The sacred and the profane in Islamic consumption

Aliakbar Jafari, Ahmet Suerdem

Research output: Contribution to journalArticlepeer-review


This paper examines the concept of material consumption culture in the Moslem world. It differentiates between institutionalized religion and religion as culture, contests the portrayal of Islam as a dogmatic ideological system, and concludes that in their profane consumption practices, Moslems interpret the sacred (Islamic guidelines) in multiple ways.
Original languageEnglish
Pages (from-to)427-429
Number of pages3
JournalAdvances in Consumer Research
Issue number1
Publication statusPublished - 2011


  • Islamic marketing
  • Islamic consumption
  • consumption culture
  • Islamic culture

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