Working with the crowd in business model innovation: an SME approach

Robert William Anderson, Nuran Acur Bakir, Jonathan Corney

Research output: Contribution to conferencePaperpeer-review


Access to external knowledge to accelerate innovation is becoming a key business process as firms continue to recognise the importance of going beyond their boundaries when advancing products and services. This paper considers the increasingly important case of business model innovation in the context of crowdsourcing for innovation. Drawing on an in-depth crowdsourcing for innovation project, this paper analyses the development of business model
innovation with the crowd. The data is anchored in the absorptive capacity construct and grounded in observations, interviews, workshops and online idea platforms. We contribute to an acknowledged aspect neglected in the literature, understanding of how SMEs actually use crowds in business model innovation, when commercialising a technology.
Original languageEnglish
Publication statusPublished - 12 Jun 2016
Event23rd Innovation and Product Development Management Conference - University of Strathclyde, Glasgow, United Kingdom
Duration: 12 Jun 201614 Jun 2016


Conference23rd Innovation and Product Development Management Conference
Country/TerritoryUnited Kingdom


  • crowdsourcing for innovation
  • open innovation
  • business model innovation

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