Investigating the impact of strategic brand management on export performance in the B2B context

Student thesis: Doctoral Thesis

Date of Award11 May 2018
Original languageEnglish
Awarding Institution
  • University Of Strathclyde
SponsorsESRC (Economic and Social Research Council) & University of Strathclyde
SupervisorSpiros Gounaris (Supervisor) & Alan Wilson (Supervisor)

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