The propaganda model

  • Jeffery Klaehn

    Student thesis: Doctoral Thesis


    Herman and Chomsky's Propaganda Model (PM) highlights fundamental social inequalities deriving from unequal distribution of resources and power within democratic societies and challenges commonly held notions that media within the capitalist democracies are liberal and dedicated to the public interest. This research makes important contributions to scholarly literature available on the PM, unpacking reasons why the PM represents a critical sociological approach to understanding media and society, explores the model's potential within the sociological field. The dissertation advances a contemporary discourse on the methodological techniques utilized in applying the model and proposes it be officially synthesized with Critical Discourse Analysis. The study then applies the PM to Canadian newspaper coverage of the near genocide in East Timor. Following this, the study demonstrates the ease with which traditional political-economic analysis may incorporate the PM by assessing ways in which the Ontario Workplace Safety and Insurance Board (formerly the Worker's Compensation Board) operates as a power structure within Canadian society and by utilizing the PM to advance a preliminary assessment of the ideological formation of the WCB/WSIB in the Canadian news media.
    Date of Award27 Sep 2012
    Original languageEnglish
    Awarding Institution
    • University Of Strathclyde

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